New Circular Technology Disrupts Fashion

admin
, 17 May 2019
New Circular Technology Disrupts Fashion
New circular fashion t-shirt

Sussex Wildlife Trust have collaborated with a fashion / tech business to launch T-shirts made from worn out organic t-shirts and designed to come back to be remade again and again. 

Customers can buy products from the Sussex Wildlife Trust store or start their own brand selling their own custom prints for free using Teemill’s systems. Teemill hopes that open source and circularity will lead to rapid change in the fashion industry, and it’s the first time this has been done.

Over 100 billion items of clothing are made per year, and yet a truck full of textiles is burned or buried in landfill every second. Current projections indicate that the linear clothing industry, which takes resources and creates waste at a furious pace, will more than triple by 2050. By using modern technologies like AI to maximise the efficiency of the supply chain, the Sussex Wildlife Trust products made by Teemill are printed in a renewable energy-powered factory in real time -  seconds after they are ordered. There is no unsold stock.

“Slowing down fast fashion won't fix it, but when we took material people normally throw away at the end and make new products from it at the start, it changed everything. What is needed is the technology to make the reverse logistics of fashion possible and economical. That’s exactly what we’ve done.” Explained Mart Drake-Knight, design engineer at Teemill.

Customers scan the label inside with their phone to activate a free post returns coupon when the product is worn out.  Teemill recover and remanufacture the materials into new t-shirts and give the customer £5 off a new item.  Technology efficiencies enable these plastic free, organic and recycled t-shirts to be retailed new at £20.

“Customers are incentivised to keep the material flowing with money off their next purchase, Teemill benefits from lower material costs and the model is truly sustainable. It’s a circular fashion economy where everybody wins”. 

"At Sussex Wildlife Trust we see circular fashion as an exciting step in helping people to live more lightly and offer truly sustainable clothing”  said Louise Collins, Corporate & Community Fundraising Officer at Sussex Wildlife Trust.

Sussex Wildlife Trust's first circular fashion t-shirt featuring our popular Swifts design is available at https://sussexwildlifetrust.teemill.com/

Tmll5cdf21d5b598a2.77052754

Leave a comment

Comments

  • Michael searle:

    Great idea when I need new t shirts I will look at this

    30 May 2019 17:35:00

  • John Webber:

    This is a brilliant development and very much needed. The design is also very attractive. I look forward to buying one.

    30 May 2019 19:18:00

  • Vivien Eliades:

    Fantastic initiative! More designs and a v-neck version please.

    04 Jun 2019 10:56:00

Time Δ Debug Message - Perch Runway 3.2
1783330356.77010 [906] SELECT p.pagePath, pr.routePattern, pr.routeRegExp, p.pageTemplate, pr.routeOrder, s.settingValue AS siteOffline FROM swt_pages_staging p LEFT JOIN swt_page_routes pr ON p.pageID=pr.pageID LEFT JOIN swt_settings s ON s.settingID='siteOffline' UNION SELECT NULL AS pagePath, pr2.routePattern, pr2.routeRegExp, pr2.templatePath AS pageTemplate, pr2.routeOrder, NULL AS siteOffline FROM swt_page_routes pr2 WHERE templateID!=0 ORDER BY routeOrder ASC, pagePath ASC
1783330356.79640.0263Matched route: news/[slug:s]
1783330356.79660.0002Server address: 216.73.216.170
1783330356.79670Using master page: /templates/pages/blog/post.php
1783330356.79670Page arguments: 
Array
(
    [0] => /news/new-circular-technology-disrupts-fashion
    [s] => new-circular-technology-disrupts-fashion
    [1] => new-circular-technology-disrupts-fashion
)
1783330356.79690.0003 [1] SELECT * FROM swt_pages_staging WHERE pagePath='/news/post' LIMIT 1
1783330356.79810.0011 [86] SELECT DISTINCT settingID, settingValue FROM swt_settings WHERE userID=0
1783330356.79990.0018 [1] SELECT locationID FROM swt_shop_tax_locations WHERE locationIsHome=1 LIMIT 1
1783330356.80040.0005INSERT INTO swt_shop_cart(memberID,locationID,currencyID,cartPricing,cartProperties) VALUES(NULL,'1',47,'standard','[]')
1783330356.80250.0021 [1] SELECT * FROM swt_shop_cart WHERE cartID=22683222
1783330356.8030.0005 [1] SELECT * FROM swt_shop_cart WHERE cartID=22683222
1783330356.80360.0006 [nil] SELECT * FROM swt_shop_sales WHERE saleFrom<='2026-07-06 09:32:00' AND saleTo>'2026-07-06 09:32:00' AND saleActive=1 AND saleDeleted IS NULL ORDER BY saleOrder ASC
1783330356.80470.0011 [1] SELECT SQL_CALC_FOUND_ROWS DISTINCT tbl.* FROM ( SELECT idx.itemID, main.*, idx2.indexValue as sortval FROM swt_blog_index idx JOIN swt_blog_posts main ON idx.itemID=main.postID AND idx.itemKey='postID' JOIN swt_blog_index idx2 ON idx.itemID=idx2.itemID AND idx.itemKey='postID' AND idx2.indexKey='_id' WHERE 1=1 AND ((idx.indexKey='postSlug' AND idx.indexValue='new-circular-technology-disrupts-fashion')) AND idx.itemID=idx2.itemID AND idx.itemKey=idx2.itemKey GROUP BY idx.itemID, idx2.indexValue, postID ) as tbl WHERE (postStatus='Published' AND postDateTime<='2026-07-06 09:32:00' ) GROUP BY itemID, sortval ORDER BY sortval ASC LIMIT 0, 10
1783330356.80720.0025 [1] SELECT FOUND_ROWS() AS `count`
1783330356.80770.0005 [1] SELECT * FROM swt_blog_posts WHERE postID=1776 AND postStatus='Published' AND postDateTime<='2026-07-06 09:32:00'
1783330356.80850.0008 [13] SELECT * FROM swt_blog_sections ORDER BY sectionTitle ASC
1783330356.80920.0007 [1] SELECT * FROM swt_blogs ORDER BY blogTitle ASC
1783330356.810.0008 [1] SELECT * FROM swt_categories WHERE catID=80 LIMIT 1
1783330356.81080.0008Using template: /templates/blog/post.html
1783330356.8110.0002 [162] SELECT catID, catPath FROM swt_categories
1783330356.81180.0008 [1] SELECT * FROM swt_blog_posts WHERE postStatus='Published' AND postDateTime<='2026-07-06 09:32:00' AND postSlug='new-circular-technology-disrupts-fashion'
1783330356.8320.0202Using template: /templates/blog/post.html
1783330356.83240.0005 [250] SELECT country, countryID FROM swt_shop_countries WHERE countryActive=1 ORDER BY country ASC
1783330356.83370.0013Using template: /templates/pages/attributes/seo.html
1783330356.8340.0002 [1] SELECT regionID, regionTemplate, regionPage, regionRev AS rev FROM swt_content_regions WHERE regionKey='Banner image' AND (regionPage='/news/post' OR regionPage='*')
1783330356.83480.0008 [nil] SELECT * FROM ( SELECT idx.itemID, c.regionID, idx.pageID, c.itemJSON, idx2.indexValue as sortval FROM swt_content_index idx JOIN swt_content_items c ON idx.itemID=c.itemID AND idx.itemRev=c.itemRev AND idx.regionID=c.regionID JOIN swt_content_index idx2 ON idx.itemID=idx2.itemID AND idx.itemRev=idx2.itemRev AND idx2.indexKey='_order' WHERE ((idx.regionID=104 AND idx.itemRev=0)) AND idx.itemID=idx2.itemID AND idx.itemRev=idx2.itemRev ) as tbl GROUP BY itemID, pageID, itemJSON, sortval, regionID ORDER BY sortval ASC
1783330356.8360.0012 [82] SELECT * FROM swt_pages_staging WHERE pageNew=0 AND pageHidden=0 AND pageDepth >=0 AND pageDepth<=2 ORDER BY pageTreePosition ASC
1783330356.8390.003 [1] SELECT pageTreePosition FROM swt_pages_staging WHERE pagePath='/news/post' LIMIT 1
1783330356.83960.0006 [2] SELECT pageID FROM swt_pages_staging WHERE pageTreePosition IN ('000-006-001', '000-006', '000') ORDER BY pageTreePosition DESC
1783330356.84180.0022Using template: /templates/navigation/ps_nav_template.html
1783330356.84180 [6] Using template: /templates/navigation/ps_nav_template_children.html
1783330356.84260.0008 [4] Using template: /templates/navigation/ps_nav_template_children.html
1783330356.84280.0003 [29] Using template: /templates/navigation/ps_nav_template_children.html
1783330356.84470.0019 [10] Using template: /templates/navigation/ps_nav_template_children.html
1783330356.84570.001 [7] Using template: /templates/navigation/ps_nav_template_children.html
1783330356.84640.0007 [9] Using template: /templates/navigation/ps_nav_template_children.html
1783330356.8480.0016 [1] SELECT pageTreePosition FROM swt_pages_staging WHERE pagePath='/news/post' OR pageSortPath='/news/post' LIMIT 1
1783330356.84890.0009 [1] SELECT * FROM swt_pages_staging WHERE pageHidden=0 AND pageNew=0 AND pageTreePosition IN ('000-006-001', '000-006', '000') ORDER BY pageTreePosition
1783330356.85120.0023 [1] Using template: /templates/navigation/breadcrumbs.html
1783330356.85150.0003Using template: /templates/blog/post.html
1783330356.85170.0002 [1] SELECT * FROM swt_blog_authors WHERE authorID='1' LIMIT 1
1783330356.85240.0007Using template: /templates/blog/author.html
1783330356.85280.0003 [1] SELECT SQL_CALC_FOUND_ROWS DISTINCT tbl.* FROM ( SELECT idx.itemID, main.*, idx2.indexValue as sortval FROM swt_blog_index idx JOIN swt_blog_posts main ON idx.itemID=main.postID AND idx.itemKey='postID' JOIN swt_blog_index idx2 ON idx.itemID=idx2.itemID AND idx.itemKey='postID' AND idx2.indexKey='_id' WHERE 1=1 AND ((idx.indexKey='postSlug' AND idx.indexValue='new-circular-technology-disrupts-fashion')) AND idx.itemID=idx2.itemID AND idx.itemKey=idx2.itemKey GROUP BY idx.itemID, idx2.indexValue, postID ) as tbl WHERE (postStatus='Published' AND postDateTime<='2026-07-06 09:32:00' ) GROUP BY itemID, sortval ORDER BY sortval ASC LIMIT 0, 1
1783330356.85460.0019 [1] SELECT FOUND_ROWS() AS `count`
1783330356.8550.0004 [1] Using template: /templates/blog/post.html
1783330356.85770.0027Using template: /templates/blog/comment_form.html
1783330356.85880.0011 [3] SELECT * FROM swt_blog_comments WHERE 1=1 AND postID=1776 AND commentStatus='LIVE' ORDER BY FIELD(webmentionType, 'like', 'repost', 'comment', NULL) ASC, commentDateTime ASC
1783330356.90710.0483 [3] Using template: /templates/blog/comment.html
1783330356.90820.0011Using template: /templates/blog/post.html
1783330356.90850.0002 [1] SELECT * FROM swt_blog_authors WHERE authorID='1' LIMIT 1
1783330356.90930.0009 [1] SELECT pageID, pageParentID, pageDepth, pageTreePosition FROM swt_pages_staging WHERE pagePath='/what-we-do' OR pageSortPath='/what-we-do' LIMIT 1
1783330356.910.0007 [1] SELECT pageID, pageParentID, pageDepth, pageTreePosition FROM swt_pages_staging WHERE pageTreePosition='000-002' LIMIT 1
1783330356.91060.0006 [7] SELECT * FROM swt_pages_staging WHERE pageNew=0 AND pageHidden=0 AND pageTreePosition LIKE '000-002%' AND pageDepth >=1 AND pageDepth<=2 ORDER BY pageTreePosition ASC
1783330356.91260.0019 [1] SELECT pageTreePosition FROM swt_pages_staging WHERE pagePath='/news/post' LIMIT 1
1783330356.9130.0004 [2] SELECT pageID FROM swt_pages_staging WHERE pageTreePosition IN ('000-006-001', '000-006', '000') ORDER BY pageTreePosition DESC
1783330356.91480.0018 [6] Using template: /templates/navigation/footer-nav.html
1783330356.91560.0008 [1] SELECT pageID, pageParentID, pageDepth, pageTreePosition FROM swt_pages_staging WHERE pagePath='/make-a-difference' OR pageSortPath='/make-a-difference' LIMIT 1
1783330356.91620.0006 [1] SELECT pageID, pageParentID, pageDepth, pageTreePosition FROM swt_pages_staging WHERE pageTreePosition='000-005' LIMIT 1
1783330356.91660.0004 [38] SELECT * FROM swt_pages_staging WHERE pageNew=0 AND pageHidden=0 AND pageTreePosition LIKE '000-005%' ORDER BY pageTreePosition ASC
1783330356.91890.0023 [1] SELECT pageTreePosition FROM swt_pages_staging WHERE pagePath='/news/post' LIMIT 1
1783330356.91940.0005 [2] SELECT pageID FROM swt_pages_staging WHERE pageTreePosition IN ('000-006-001', '000-006', '000') ORDER BY pageTreePosition DESC
1783330356.92120.0018 [10] Using template: /templates/navigation/footer-nav.html
1783330356.92470.0035 [1] SELECT pageID, pageParentID, pageDepth, pageTreePosition FROM swt_pages_staging WHERE pagePath='/visit' OR pageSortPath='/visit' LIMIT 1
1783330356.92540.0008 [1] SELECT pageID, pageParentID, pageDepth, pageTreePosition FROM swt_pages_staging WHERE pageTreePosition='000-004' LIMIT 1
1783330356.9260.0006 [30] SELECT * FROM swt_pages_staging WHERE pageNew=0 AND pageHidden=0 AND pageTreePosition LIKE '000-004%' AND pageDepth >=1 AND pageDepth<=2 ORDER BY pageTreePosition ASC
1783330356.92830.0023 [1] SELECT pageTreePosition FROM swt_pages_staging WHERE pagePath='/news/post' LIMIT 1
1783330356.92870.0005 [2] SELECT pageID FROM swt_pages_staging WHERE pageTreePosition IN ('000-006-001', '000-006', '000') ORDER BY pageTreePosition DESC
1783330356.93060.0018 [29] Using template: /templates/navigation/footer-nav.html
1783330356.93270.0022 [1] SELECT pageID, pageParentID, pageDepth, pageTreePosition FROM swt_pages_staging WHERE pagePath='/make-a-difference' OR pageSortPath='/make-a-difference' LIMIT 1
1783330356.93340.0006 [1] SELECT pageID, pageParentID, pageDepth, pageTreePosition FROM swt_pages_staging WHERE pageTreePosition='000-005' LIMIT 1
1783330356.93390.0005 [11] SELECT * FROM swt_pages_staging WHERE pageNew=0 AND pageHidden=0 AND pageTreePosition LIKE '000-005%' AND pageDepth >=1 AND pageDepth<=2 ORDER BY pageTreePosition ASC
1783330356.93580.0019 [1] SELECT pageTreePosition FROM swt_pages_staging WHERE pagePath='/news/post' LIMIT 1
1783330356.93620.0004 [2] SELECT pageID FROM swt_pages_staging WHERE pageTreePosition IN ('000-006-001', '000-006', '000') ORDER BY pageTreePosition DESC
1783330356.9380.0018 [10] Using template: /templates/navigation/footer-nav.html
1783330356.93910.0011Request time: 0.1722
1783330356.93910Process time: 0.172
1783330356.93910Memory: 1.6218